What You Don't Know About TAG Watches - Did You Know Mondays


DID YOU KNOW Tag Heuer, began keeping official time for the Paris Olympics in 1924. TAG Heuer  romotes its upscale timepieces and other products through endorsements by athletes and celebrities and via sporting event sponsorships. French luxury goods company LVMH, which makes and markets several other high-end lines, owns TAG Heuer. TAG Heur was the first company to introduce the world's first automatic chronograph and the world's first square cased chronograph called The Monaco. Now TAG also produces glasses and even cellphones which have uniquely been embedded with top display acts of a modern pocket watch (keeping with traditions).


Tiger Woods, Brad Pitt, Jeff Gordon, Maria Sharapova, Juan Pablo Montoya, Kimi Raikkonen, Uma Thurman, Fernando Alonso, Lewis Hamilton and Shah Rukh Khan are some of the celebrity faces for TAG Heuer's 'What are you made of' campaign. TAG kept their endorsement with Tiger throughout his scandals and extra marital affair drama in the media, proving really what he is made of to keep his head above water.


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