Long gone are the days where music was just about fame, record sales and performances. These days they make money not only from music, but from merchandising and corporate branding. The latest trend that seems to be following or being followed by local artists is advertising for big brands doing what they know best. JR with Vodacom, Kwesta with Redd's, AKA with 8ta, Micasa with Windhoek, Toya DeLazy with that car brand (haven't paid attention to the ad yet) and HHP who has taken it to the next step of developing a product with a brand (Status). Some thought our industry was going nowhere (especially hip-hop). This is certainly a step in the right direction. They be getting that gwap... Let's see what else they can do with it.
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