The famous Nike “swoosh” that is possibly the most
recognizable brand among sports attire in history cost cofounder of Nike, Phil
knight, only $35 in 1971. He told the designer, Carolyn Davidson, that he
didn’t love the logo but it will grow on him. Well it not only grew on him, but
grew to make him a huge billionaire and the brand grew to be a monstrous
empire. Phil used to be an accounting teacher, simultaneously running a company called Blue Ribbon Sports
(BRS).
BRS used to import Onitsuka Tiger brand shoes but in 1971
decided to manufacture its own shoes called “The Nike”. Which we now all know
as just Nike. To show his gratitude to Carolyn Davidson, the designer, Phil
gave her a diamond swoosh ring and an envelope filled with Nike stock to
express his gratitude. This was in 1983 when the brand had received great
success.
The Nike brand represents the wing of the Greek goddess, an
abstract wing. It is now one of the most powerful brands in the world.
